As a programmer, you’re likely used to working either as an employee or an independent contractor (which is basically an employee on temporary hire). However, there’s another option that gives you the same flexibility as an independent contractor, with even more benefits: starting your own business, possibly … Continue Reading
Design Do’s and Don’ts for Sending the Right Brand Message
Branding your business can seem like a daunting task. You need to have a vision, pin down your company values, create a plan for how best to … Continue Reading
5 Common Mistakes to Avoid in Business Photos
Coming up with photos for a business can be tricky, and in many cases it is best to hire a professional photographer. That being said if your … Continue Reading
How Web Development Dramatically Changed Auto Sales Overnight
The days when we associate auto dealers with salesmen who dress and talk like Herb Tarlek from the 70s sitcom WKRP in Cincinnati are long gone. Today, if your dealership website isn’t carrying out a considerable … Continue Reading
The Art (and Science) of Lead Follow Up In Sales
Sales have changed immensely in the past quarter-century. Before, a salesperson might have picked up the phone, cold-called a lead and then followed up whenever the mood struck. And why not? Back then, the lead … Continue Reading
How Brands Should Address Sensitive Issues
In the current business climate, companies are expected to be transparent and to interact with their customer base frequently. In the main, this is good news for businesses. After all, because of their willingness … Continue Reading
