Motion graphics is getting traction as of lately in the world of commercial video. So, what is a motion graphic? Simply put, it leverages graphics that create the illusion of motion. At the moment, motion graphics are the most efficient way to convey information or data in a condensed manner. [Read more…]
Archives for November 2020
The Art (and Science) of Lead Follow Up In Sales
Sales have changed immensely in the past quarter-century. Before, a salesperson might have picked up the phone, cold-called a lead and then followed up whenever the mood struck. And why not? Back then, the lead wasn’t being inundated daily with similar cold calls, not to mention the fact that emails weren’t even a part of the conversation.
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Nowadays, however, leads are bombarded with options. Not only that, but they are savvier than ever before, with unparalleled access to information about the relative merits of different products. To engage them effectively, a salesperson needs to be speedy, organized, and persistent.
