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5 Tips to Ensure a Web Design is Video-Friendly

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Videos are being used more frequently in websites nowadays, either as content or even as the background at times. While the benefits of using videos in terms of engagement is certainly undeniable, it is important to remember that videos are a unique type of element that your overall design should take into consideration.

Simply put you will want to ensure that your web design is video-friendly so that you’re able to tap into the potential benefits of videos as effectively as possible. If you want to pull that off, these tips will help put you on the right track: [Read more…]

One Brand, Many Stories: Understanding Color Schemes In Site Design

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Color scheme is an important part of web design and can help distinguish your brand and attach emotional content to your message before users read a single word. And though color psychology is not universal, understanding the basic emotional valence of different color stories and how they relate to your brand can help you make smart design stories.

Is your color story cohering with your brand message or is it turning potential customers off? These tips can help you better understand why color isn’t purely aesthetic when it comes to branding. [Read more…]

Designing Around Your Story: Tips For Business Sites

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When you’re building a website, you may have dozens of stories you need to tell, big and small, but perhaps the most important one is the tale that underlies your brand. A great “About” page or brand history can make a significant difference in how users perceive your firm … and in turn, how compelling they’ll judge your brand against your competitors.

You have to make your story matter. But what makes a great “About” page? The three sites below are doing it right. Take some lessons from their example and make the story your own. [Read more…]

4 Things to Know About Starting Your First Web Design Company

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The web design industry continues to be one of the fastest growing industries in the world. Despite the rise of drag and drop website builders, savvy companies still realize there’s immense value in hiring an experienced professional. But if you’ve never started your own company, you probably have some questions about what it looks like to launch your own venture. Here are some things you need to know:

1. There are Multiple Options for Funding

Thankfully, launching a web design business doesn’t take a whole lot of financial resources. You can pretty much scale your expenses according to output. Having said that, there is value in having cash on hand. For one, it can help you gain the exposure that’s so often lacking in the beginning stages of building a company. It can also allow you to invest in quality tools and services. [Read more…]

4 Compelling Homepage Designs Worth Mimicking

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Your website’s homepage is the portal to your online brand. If you nail the homepage, you’ll wow people from the start. Flop there, on the other hand, and you’ll find it very hard to overcome that poor first impression.

You can better your odds of success by learning a thing or two from what others are doing. Below are four compelling homepage designs worth studying and emulating. [Read more…]

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