Any developer who has at least a few years of experience should have developed the ability to create a fully functional app. One of the biggest challenges in app development, however, is coming up with an idea that’s sufficiently distinct from those that are already in circulation.

The market is overrun with highly successful apps in a broad variety of areas, and if you create a new one that’s too similar, you’re pretty much guaranteed to fail. Audiences are too familiar with the pre-existing candidates, and aren’t apt to be willing to switch. [Read more…]