Web designers looking to grow their business or increase their value when working in a larger organization know the value of understanding strategy. Hard skills are important, but understanding why things are done a certain way, what’s worked in the past and why, and where things are headed in the future, can help you provide more value to clients and build your business or climb the ranks within a larger organization.
Digital marketing strategy is an important area to focus on when it comes to providing value to clients. Their interest in hiring web designers is to grow their businesses and understanding digital marketing strategies and to communicate them to your clients will help you explain why your work and ideas are important, how they benefit the client, and why they’re worth more. Here are five areas of digital marketing to introduce clients to that will prove your worth. [Read more…]