It’s common for brands to offer downloadable content for users on their sites, either as a supplement to their existing content, or as a special offer in exchange for personal information (or in some cases, money). In any case, if you want your downloadable assets to be easily available, well-presented, and unobtrusive, there are a handful of best practices you’ll need to follow.
Type of Files to Offer
There are many types of downloadable files that have the potential to improve your user experience and brand image simultaneously. For example, tax-related businesses like E-File offer PDFs of common IRS forms necessary to file your taxes. Content marketing agencies like Curata offer templates, such as editorial calendars that you can fill out. Even major consulting companies like PricewaterhouseCoopers offer their industry reports as downloadable PDFs. [Read more…]