The web design space is an ever-changing landscape. From interactive Java applets to flat design, it’s clear that the online world is now prioritizing fast and convenient information over flashy visuals. Corporate websites, however, are a little slower to adapt as compared to sites in the fashion, tech, and lifestyle industries. A lot of them stick to a generic-looking site with a dense wall of text right at the homepage. In-depth information? Check – but remember that you also need a strategy to capture and keep the reader’s attention.
Long story short, it seems like a lot of corporations are indifferent towards their web design despite having deep pockets. It’s as if they feel like the latest trends, such as incorporating humor to content, may undermine their professional image. In turn, most of them offer a bland, forgettable, and simply boring web experience that prevents them from reaping the full benefits of a digital extension.
Most – but not all – of them.
Here are some of the best-designed corporate websites you can borrow inspiration from:
McDonald’s
As a globally-recognized brand, McDonald’s website is one of the best examples of corporate design done right. Although the “M” logo is enough to spark familiarity, the on-page text also implemented a conversational tone and contributed to the overall approachability of the site. Furthermore, they used a simplified menu to help the online audience navigate to the most important pages (Locations, Services, Careers, etc.).
Takeaways:
- A logo can go a long way in establishing your brand’s image.
- A conversational tone works well even for the biggest brands.
- Navigation must prioritize access to the most in-demand pages.
Rolex
A distinguished maker of luxurious watches, Rolex did not disappoint in providing a website that lets the audience stare in awe. This particular website implemented a pretty basic design layout with a content slider above the fold. Each slide features a specific watch in high resolution along with the contrasting CTA button that demands attention. The approach may be simple, but Rolex’s website is nothing short of glorious.
Takeaways:
- If the site is all about your products, make sure you offer stunning photographs.
- Apart from product images, a CTA must be the next thing your audience sees.
- Put the most important elements of your site above the fold (visible screen upon loading a page).
ABLV Bank
ABLV is a banking, investments, and financial advisory company that implements simplicity and speed in their website. With this strategy, readers can acquire the information they need with no distractions. Take a look at how they apply the same design practice in other digital touch points – like the ABLV Bank page on Medium.com. Additionally, notice that a significant portion of their homepage is dedicated to a human face. According to several studies, this strategy can improve the perception of the online audience towards web content.
Takeaways:
- A distraction-free design will help the online audience absorb the information they need.
- Human faces on a website are effective attention-grabbers.
Microsoft
Microsoft’s website accomplishes one thing that most corporate sites overlook – incorporating emotionally-driven content.
One particular image in the content slider portrays a woman enjoying a Microsoft-powered device with her kids. It communicates positive emotions like pleasure, comfort, and contentment to inspire the audience to take the next step, which is to visit the Microsoft Store and possibly make a purchase. The particular photo is also relatable to a significant portion of
Microsoft’s target market.
Takeaways:
- Emotionally-driven content are powerful drivers of conversions.
- Focusing on relatable content can captivate the attention of your audience.
Edge International
Edge International is a global law advisory firm with decades of experience under their belt. Since experience builds trust, the firm is wise to include the exact year when they are founded right in the header. That simple element alone will tell the online audience that this particular firm is worth looking into, but they also have the content library to validate their experience. After all, experience is absolutely important when it comes to legal matters. And just like Microsoft, Edge
International evoked positive emotions with the use of human images.
Takeaways:
- Trust-driven content is very effective in increasing the audience’s confidence.
- Offer value by providing in-depth content in an organized manner.
