A website is an inanimate object, yet it’s also one of the most important and tangible touch points between your brand and its customers. If you want to amplify the value of your website and show your brand in a positive light, you must find a way to humanize your brand through strategic design, content, and navigation. 3 Tips for Humanizing Through Web Design The … [Read more...]
5 Tips to Ensure a Web Design is Video-Friendly
Videos are being used more frequently in websites nowadays, either as content or even as the background at times. While the benefits of using videos in terms of engagement is certainly undeniable, it is important to remember that videos are a unique type of element that your overall design should take into consideration. Simply put you will want to ensure that your web … [Read more...]
One Brand, Many Stories: Understanding Color Schemes In Site Design
Color scheme is an important part of web design and can help distinguish your brand and attach emotional content to your message before users read a single word. And though color psychology is not universal, understanding the basic emotional valence of different color stories and how they relate to your brand can help you make smart design stories. Is your color story … [Read more...]
5 Ways to Get Trust Through Design: A Look at Healthcare Design
Fostering a sense of trust in a business logo is always a priority; but it’s arguably even moreso with healthcare-related logos and websites. After all, the internet isn't as secure as it used to be. According to published statistics, 50% of all adults in the U.S. are hacked every year, and issues from credit card skimming to identity theft crop up at increasing rates. … [Read more...]
Going Meta With Circuit-Inspired Design
There are many thematic approaches to web design, and it’s always been important to match the look and feel of a website with its intended purpose and audience. Some website owners enjoy rich colors over natural patterns and backgrounds, like wood grains or filtered photos. Others prefer the stark, clean look of flat design, which highlights bold colors and crisp … [Read more...]
