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Is “Web Designer” An Obsolete Job?

October 12, 2021 By Richie KS

Web Designer

Ten years ago, web design was seen as the industry of the future. Millions of people worldwide sought out qualifications in web design because they thought the job was future proof. They had every reason to think that. The internet was growing exponentially, small and medium-sized businesses were falling over themselves to get online and start making money through the internet, and bigger companies were already making billions of dollars a year that way. It was logical to think that the web would only get bigger over time, so there would be an ever-increasing demand from businesses looking for people to build them shiny new websites. Unfortunately, those wide-eyed young web designers might have underestimated the pace of change.

Many of the suppositions we just mentioned are still true. The web is still growing at an exponential rate. It’s even more important now for a business to have a web presence than it was ten years ago. In some cases, they need an app presence, too – another job that used to fall into the hands of a qualified designer. More money is being spent on the internet than ever before, and businesses of all sizes are profiting from that trend. It’s just that they no longer need the assistance of web designers to get themselves there. We have officially entered the era of “low code, no code” web design.

For those unfamiliar with the term, the easiest way to describe it would be to say that it’s exactly what it sounds like. It’s a form of web design that requires you to know very little – in some cases, nothing at all – about coding. All an aspiring designer needs to do is drag the pre-made forms and objects they’re looking for into place, and the automated design software will do the rest. That includes scaling the page and its features so it has a uniform appearance on all devices and platforms – something that’s always been difficult to achieve for designers working by hand. A range of customisation options on a typical low or no-code platform will allow a user to upload their own logos, graphics and images to make the page their own, as well as providing full appearance customisation options for all of the pre-made objects. There’s no doubt that someone who’s learned web design at university or college is still more skilled than someone who uses a low code solution, but if the end result is almost the same, the level of training doesn’t matter.

None of this is what professional web designers want to hear. They invested time and money in their skills with the belief that they would make all of that money back – and then some – in their long careers. Instead, they might be no more than five years from the job centre and the unemployment queue if this idea continues to catch on the way it is at the moment. Statistics tell us that medium-sized companies are already opening themselves up to the low or no-code approach. Smaller companies got there long before medium-sized ones because of the savings on budget and time. It makes little financial sense to pay a web developer to spend a month making you a website when you can do it yourself in a few days with a little applied knowledge. When big businesses wake up to the same idea, it really might be game over for web designers.

No code and low code web design solutions are only as good as the companies that make them, but the best of those companies are very good indeed. Bubble and Webflow have already made waves in the market and are having excellent years, as are Airtable and Creatio. More important than any of them, though, is Google App Maker. The tool already offers a no-code method for making business apps and is branching out into web design. Any product of this kind that has the power of Google behind it is bound to reach a wide audience, and doubly so if Google includes features that optimise SEO rankings as part of the design process.

To compound the problems posed to web designers by no-code solutions, white labelling is now increasingly common among no code and low code providers. In essence, this means that a company can take a product it didn’t make, rebrand it, and claim it as its own. This is one of the most basic ways of making a website, but also the cheapest and the fastest. We’ve seen it used a thousand times to make online slots websites. In fact, given the number of online slots websites that have launched in the past five years, it wouldn’t surprise us if the number was above one thousand. Being what is effectively a “flat-pack website” doesn’t stop most of these online slots websites from making significant amounts of money. If you think that larger companies might be put off by such an idea, here’s an alarming fact for you – the coffee sold by Costco is actually made by Starbucks. You’re getting the same coffee from both places, and both companies are making phenomenal amounts of money by selling it to you.

Once a cat has escaped from a bag, it’s usually impossible to put it back in again. The low code, no code method is a long way out of a bag and not only is it not going back in there, but there’s also no good reason to try. Just as movie projectionists, word processors, video store clerks and switchboard operators lost their jobs because of advances in technology, web designers are about to do the same. Your knowledge of web design might enable you to do some impressive tricks, but your skills are likely to become useless as anything more than a hobby. The sole exception, ironically enough, might be if you can get a job for the companies that create no code or low code web design products. Someone has to put their code together for them, and only a very skilled web designer would be capable of such a thing. As the old saying goes – if you can’t beat them, join them!

Organic SEO and Organic SEO Services

August 13, 2021 By Richie KS

Organic SEO and Organic SEO Services

Organic SEO, which stands for Organic Search Engine Optimization, is the strategic use of keywords and phrases to improve a website’s rank for search engines. In other words, it makes your site more visible and prominent on the search engine’s response page when people search for a specific term or phrase. This can increase the amount of traffic to your site.

Although many are familiar with paid media advertisements through platforms like Bing, Facebook, and Google, many people don’t understand SEO to the same depth.

What are Organic SEO Services?

Organic SEO consists of 3 main services: Content strategy, on-site SEO, and reporting.

1. Content Strategy

Content strategy refers to using the content of a specific web page to provide SEO for particular keywords. Since a single page is unable to rank for every single keyword, each page should focus on a few specific keywords to increase the visibility of your site’s pages.

There are 2 ways to accomplish this: copy optimization and content creation.

Use of Copy Optimization

The use of copy optimization takes the existing copy on your website and adds keywords or phrases. These can be added to meta descriptions, title tags, or h1 headings. For example, in order to target the term “baby clothes,” write the phrase 3 or 4 times within the page. By increasing the optimization of terms on your site, a person will be more likely to see your site when they google the term.

Through Content Creation

Content creation involves creating blog posts or organic landing pages to drive traffic to your site. By creating new pages optimized with certain keywords, you can bring new visitors to your site. These pages can be used to answer common questions or target specific topics. Blog pages are a great way to not only produce traffic for your site but further inform your readers and generate additional business and advertising for your business as well.

2. On-Site SEO

On-Site SEO involves adding keywords to meta descriptions, H1 tags, and alt tags in order to optimize the meta tags of the site.

Use Keyword Research

Keyword research is a way of discovering what terms people are most likely to search for in Google, Yahoo, or other search engines. Keywords that are searched most often but have little competition (for example, few other sites that use those keywords) are the best words to use for SEO.

Add Title Tags

Title tags are fully customizable titles that exist at the head of each page. Each one should include the targeted keywords, be between 60 and 70 characters, and be completely unique from other pages and websites.

Include Meta Descriptions

Meta Descriptions are similar to title tags but are slightly longer and more descriptive. Just like title tags, they are also included at the top of the page and should include the target keywords; however, these should be between 150 and 160 characters long and should draw the attention of the reader from the response page generated by the search engine.

Optimize H1 Tags

H1 tags give the page its name or title. These tags are extremely important as search engines such as Google use them during searches for keywords. When possible, the targeted keyword should be in the H1 tag.

3. SEO Reporting

SEO reporting is the process of tracking metrics of the SEO process at each step of the way. You should look at measurements of traffic and keyword rankings both before SEO work and after, to see the effect that SEO has had on different measurements. Look for an increase in organic traffic to see the effects of SEO pay off.

Conclusion

SEO is the process of using keywords to increase organic traffic to your site. Search engines like Google and Bing look for keywords to generate results for their response page.

There are many different processes to the SEO process. These include using on-site SEO to increase the use of keywords and phrases across your website’s pages, using content strategies to generate organic traffic to your site, and monitoring progress using SEO reporting.

Using each of these strategies will result in better visibility for your site’s pages. Consider creating a blog and frequently posting using SEO to increase the amount of organic traffic to your site. Then watch as SEO boosts the popularity of your website and helps your company grow.

Web Design Trends That Should Die

June 29, 2021 By Richie KS

Web Design Trends

Web design is a competitive industry. Even when web designers make bespoke websites for paying clients, they want their site to look better than anything that any other designer could have come up with for the same site. They also want the finished product to look better than the majority of websites that operate within the same sector. Designers take pride in their work just as surely as any other creative artists do, and because of that, trends develop.

Web design trends happen because designers go in search of trademark flourishes or pieces of individual flair. When other designers notice them and copy them, a unique design can quickly become a trend. That’s great because it’s how the industry moves forward, but it’s not so great when the trend isn’t helpful to the people who visit the finished site. In these cases, the trend should be identified and stamped out as quickly as possible.

We’ve seen it said elsewhere that there’s a web design arms race happening at the moment. We think that’s probably a little dramatic, but it’s certainly true that there are many competing ideas out there in the web design world at the moment. Not all of them will survive – and not all of them deserve to. This is just our opinion – you’re welcome to form your own – but in our eyes, these are the current web design trends that should be gone by the end of 2021.

Retro Fonts

It might be acceptable to use a retro font to sell a t-shirt or to make a logo for your band. It’s less acceptable to use one in the world of business, and yet an increasing number of designers are trying to make old-fashioned fonts cool again. We’d love them to stop. It’s a well-established fact that Comic Sans is the worst font in the world. We’d like to have Saveur Sans officially recognised in second place. It might work for old-world cafes in small towns, but it shouldn’t be used when you’re trying to sell me a modern business idea on the internet in the 2020s. We invented new fonts because the old ones weren’t working anymore. Let’s use them. In fact, let’s come up with more. Stop trying to squeeze more blood out of old typography.

Minimalism

We accept that minimalism was cool for a while. We even used it ourselves occasionally. If we were to be charitable, we’d even say that it ought to be possible to make a good minimalist website now. The problem is that people have gone too far with the idea. It’s one thing to have a clean, tidy website free of distracting clutter and images. It’s quite another to use only two colours and give most of the screen away to white space. Nobody’s going to be impressed by the minimalist chic of your website’s aesthetic if they can’t find the menu button anywhere. Years of experience have taught us that people go elsewhere if they can’t see what they’re looking for within three seconds of landing on a web page. If your minimalist design makes that task impossible, you’re favouring form over function. That’s probably not what your client wanted from you.

Horizontal Scrolling

Stop this at once. Since the dawn of the internet, we’ve all come to understand that scrolling happens vertically. It’s too late to change that. Vertical scrolling is the natural order of things and shouldn’t be tampered with. Try to find an online slots website that uses horizontal scrolling. We’ll save you the bother of looking – you’re not going to find one. That’s because online slots websites know how to make money, and they know that a design that requires customers to scroll sideways is going to cost them. You can learn a lot about web design from studying online slots sites because they’ve mastered the art of connecting visitors with content in an instant, and horizontal scrolling isn’t part of that. If Rose Slots CA listed its collection of slots sideways rather than top to bottom, it wouldn’t be as successful as it is. When you use horizontal scrolling, you run the risk of visitors not even being aware that there’s additional content to the left or right of what they can see. That makes it a failed exercise.

Blinding Brightness

You might have noticed that every major app and website has introduced a ‘dark mode’ in the past year or two. If we were cynics, we’d say that the internet has introduced dark mode for dark times. We’re not, though, so we’ll just point out that it’s a good thing. Dark mode is kinder on the eyes – doubly so when you’re browsing the internet late at night. That makes it unpleasant when you switch from a dark website or app to a blinding white website or app. Some people prefer to keep things bright, but they should at least be given the option. We have no idea why some designers insist on keeping things as bright as possible, but it’s not a choice that should be forced on anyone. Compromise on your vision. Use bright colours as a default setting if you must, but let people turn things down if they want to.

Infinite Scrolling

We want to have serious words with whoever invented this. A website should have a top and a bottom. Every page on that website should also have a top and a bottom. A visitor might have a good reason for wanting to find the bottom of your page. They might be expecting to find your contact information down there. Perhaps they’re looking for your social media information or a navigation map for the rest of your site. It’s frustrating for them when new content automatically loads every time they think they’ve reached the bottom. It’s also incredibly lazy coding. If you want to give people the option of seeing more content on the page they’re currently on, do it via a button. Assuming they’re happy to keep scrolling forever is bad manners and bad design.

If we could do away with the five trends we’ve mentioned above, we think the internet would be a better place. It’s too early for this to be a Christmas wish, but if the web designers among you could take note of our requests regardless, we’d be very grateful!

Main Reasons To Hire A Professional Sign Writer

May 1, 2021 By Richie KS

Sign Writer

Advertisements play a vital role in promoting any kind of business. It attracts a wider market a lot faster than using other marketing techniques. This applies to a variety of products you are selling. Indeed, business owners should come up with unique and yet effective ways to develop better sales. We have discovered a new strategy to benefit your business called signwriting.

What is Signwriting?

Today’s market is really evolving in terms of promoting certain products and services. Most companies do everything for the expansion of their market sales. They even spend money to ensure getting the best results like earning profit out of it.

Signwriting is simply producing quality signages that best suit your business. It is a creative marketing strategy that attracts potential customers just passing by the signage.

Professional signwriters can help to come up with appropriate designs for your business. Finding a qualified signwriter can be crucial but other clients’ recommendations can help.

How To Choose Sign Writing Services?

Expert sign writers can deliver high-quality signages to meet your requirements. However, it can be difficult to find the right people to hire. We have a set of factors you should know before picking a signwriting provider.

  • Cost

Signwriting services at lower rates do not guarantee the best results. Learn to negotiate with the possible options to get quality signages at reasonable rates. Nonetheless, over-priced signwriting does not mean the best quality either way.

  • Reputation

It is important to know how the company worked in the past and current market. You can see it through a website if they are posting recent projects. If not, the past clients can tell whether the signwriting service is good or bad.

  • Experience

Signwriting services come in different signage designs. Make sure to pick the one that is really appropriate for your needs. Identify which graphic type that signwriting service is good at.

  • Equipment Used

Quality signage must be made up of the best equipment in the signwriting industry. It could be difficult to identify which are top-notch materials with no knowledge at all. But, anyone can check durable business signage by way of being well-built for 24-hours after installation.

This is one of the reasons why hiring a reliable sign writer is necessary as they know the right materials to use.

Why Individuals Should Hire Professional Sign Writers?

There are a lot of benefits when you end up with the right professional. That is why selecting a sign writer takes a lot of decision-making not to pick the wrong one. It will also become easier to attract new customers in buying your products and services using quality signages.

Some people prefer creating DIY signs to promote their business, but turn out not working at all. Maybe there is a lack of accuracy that does not match the business or not creative at all. It might seem cutting the cost but not in the long run unlike hiring the right people.

And so, here are the advantages of hiring a professional sign writer:

Convenience

Not all business owners have skills for signwriting. It is not even easy to produce graphics without any equipment available. In case of immediate signage use, a professional sign writer will work on it. They are highly skilled in creating signs suitable for your needs.

Less Expensive

Paying extra ahead of time will save you money in the long run. Hiring professionals may sound expensive but actually making the value of your money. These people know what they do and can even add ideas to create better signages for your business.

Durable

Quality signages are made for longer use which prevents hiring a sign writer over and over again, so reduces the cost. The ink used is water-resistant, perfect for outdoor displays. It won’t be easily ruined in any weather conditions.

Credible

The designs will be unmistakable to make a new enterprise earn more profit. They can also suggest modified signs that best fit your business.

Best Sign Writers In Perth For Your Signage Needs

The Perth sign writers support local businesses in promoting their products and services through quality signages. Its staff assists clients from the initial consultation of designs toward the installation process. A final inspection has to be done before leaving your site to guarantee signs are installed perfectly.

The signwriting services in Perth can meet every business signage needs. It promotes fast turnaround times to satisfy customers with a quality job. It never compromises the design work.

It also delivers diverse signage needs for commercial use. In addition to that, signwriters in Perth can create vehicle signages as well as other portable signs. The company uses durable materials like UV protection film and vinyl making it suitable for outdoor setup.

Signarama also has nationwide services to cater to more clients internationally. That benefits far away clients to meet their business signage needs.

Final Thoughts

To sum it all up, the sign writing technique is highly effective in expanding your target market. It may require a lot of work from making designs to the installation process however experts got your back. The list of benefits in hiring professionals is enough reason not to settle with DIY signs. Quality business signage promotes better accuracy and effectiveness in attracting new customers. Therefore, find the right sign writing provider for your needs.

Share your thoughts in the comment and we will be glad to hear from you.

Where can I take SEO courses for free

April 27, 2021 By Richie KS

SEO courses

Introduction

The competition is quite high in every field today. Even in the online space, companies are trying hard to beat their competitors by making their websites and social media sites as updated and tech-savvy as possible. The time is just perfect for you to get updated on some of the latest SEO courses to know how to improve the visibility of your business and improve the engagement with your target audiences to monetize it as well.

What are some of the things I should know when learning SEO courses for free?

Yes, SEO is one of the most important elements that you need to master when you want to improve the online presence of your business. However, before you take up any of the search engine optimization SEO courses that are available for free, you should know a few important points. They are:

  • Knowing why you need the SEO for, and what you expect out of SEO for your business; will help you learn the right modules of SEO and get benefitted
  • Know the importance of the keywords in your business and be informed of the latest keywords that have been updated in your niche
  • Give importance to user feedback, as they are the ones that help you write SEO-based content and design your website accordingly

Social media marketing – an important element of SEO courses

Always learn the basics of SEO from a source that gives you a glimpse into social media marketing as well. Today, technology has grown to a phenomenal extent, and almost all businesses depend on social media platforms to promote their products/services. If you don’t want to miss out on the race, you should know what social media is all about.

What does a good SEO course teach you?

Yes, you can learn SEO by yourself; however, a good and reliable SEO course will teach you some of the mandatory facts of SEO such as the following:

  • Knowing your target audience and putting yourself in the shoes of your customer to create what they want
  • Differentiating all social media platforms and training you on using the right platform for the right content so that you don’t lose out on your followers
  • Teaching you on the latest and innovative online marketing tools, through which you can create your profile, connect with influencers, share your content, engage in the community forums, get noticed, and improve your visibility
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