For decades now, link building has been one of the most powerful marketing strategies for websites. Link building has changed significantly over the years, rendering older strategies irrelevant in favor of more polished modern tactics, but the basics are mostly the same. [Read more…]
The Art (and Science) of Lead Follow Up In Sales
Sales have changed immensely in the past quarter-century. Before, a salesperson might have picked up the phone, cold-called a lead and then followed up whenever the mood struck. And why not? Back then, the lead wasn’t being inundated daily with similar cold calls, not to mention the fact that emails weren’t even a part of the conversation.
MAKE YOUR WEBSITE STAND OUT WITH UNIQUE CREATIVE IMAGES
Nowadays, however, leads are bombarded with options. Not only that, but they are savvier than ever before, with unparalleled access to information about the relative merits of different products. To engage them effectively, a salesperson needs to be speedy, organized, and persistent.
How Brands Should Address Sensitive Issues
In the current business climate, companies are expected to be transparent and to interact with their customer base frequently. In the main, this is good news for businesses. After all, because of their willingness to engage with customers, modern companies are able to generate trust and send out their brand’s message quickly. However, there are some drawbacks associated with developing an open and proactive brand. One of the biggest problems companies in the social-media age face is dealing with sensitive issues on their pages. Changes in staff, relocations, unpopular decisions –– even negative news reports or downright scandals –– can affect a brand in a profound (and detrimental) way. Fortunately, these four tips will help social-media managers address tough topics online and maintain good relations with customers:
[Read more…]Why Rotating Business Videos Can Be Useful
Rotating your business videos may not be the flashiest way to edit them, and it is really a very simple transformation. However it can have a big impact on your videos, and will probably prove useful at some point or other.
To really take advantage of the rotate tool, you need to understand why rotating your business videos can be useful:
Tips For Making Your BuddyPress Website Run Smoother
If you’ve been exploring different ways to launch a social network platform, you may have come across the name “BuddyPress.” BuddyPress is a WordPress plugin that its extends WordPress’ core functionality to incorporate social components. It allows users to do the following:
- Monitor activity streams for social groups
- Receive notifications from groups and friends
- Private message one another
- Interact via discussion forums
