Branding your business can seem like a daunting task. You need to have a vision, pin down your company values, create a plan for how best to express those values visually, and, of course, show it off to the world - which can be a harsh critic. In order to properly communicate what your company does, much of your effort is going to be directed towards the design aspects of … [Read more...]
5 Common Mistakes to Avoid in Business Photos
Coming up with photos for a business can be tricky, and in many cases it is best to hire a professional photographer. That being said if your budget doesn’t allow for it there’s no reason why you can’t do it yourself – so long as you’re willing to learn. … [Read more...]
People Gravitate Towards Colourful Banners
There are a lot of elements in a banner. You should focus on every aspect of the banner. Regardless of your chosen text and images though, make sure the banners have a splash of colour. Studies have revealed that people gravitate more towards exhibition banners that are colourful. This makes them feel interested in finding out more information about the business. Banners … [Read more...]
Incorporating a Digital Marketing Strategy into Your Web Design
Web designers looking to grow their business or increase their value when working in a larger organization know the value of understanding strategy. Hard skills are important, but understanding why things are done a certain way, what’s worked in the past and why, and where things are headed in the future, can help you provide more value to clients and build your business or … [Read more...]
How Web Design Can Allow You to Humanize Your Brand to the Masses
A website is an inanimate object, yet it’s also one of the most important and tangible touch points between your brand and its customers. If you want to amplify the value of your website and show your brand in a positive light, you must find a way to humanize your brand through strategic design, content, and navigation. 3 Tips for Humanizing Through Web Design The … [Read more...]
