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Incorporating a Digital Marketing Strategy into Your Web Design

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Web designers looking to grow their business or increase their value when working in a larger organization know the value of understanding strategy. Hard skills are important, but understanding why things are done a certain way, what’s worked in the past and why, and where things are headed in the future, can help you provide more value to clients and build your business or climb the ranks within a larger organization.

Digital marketing strategy is an important area to focus on when it comes to providing value to clients. Their interest in hiring web designers is to grow their businesses and understanding digital marketing strategies and to communicate them to your clients will help you explain why your work and ideas are important, how they benefit the client, and why they’re worth more. Here are five areas of digital marketing to introduce clients to that will prove your worth. [Read more…]

How Web Design Can Allow You to Humanize Your Brand to the Masses

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A website is an inanimate object, yet it’s also one of the most important and tangible touch points between your brand and its customers. If you want to amplify the value of your website and show your brand in a positive light, you must find a way to humanize your brand through strategic design, content, and navigation.

3 Tips for Humanizing Through Web Design

The interesting thing about web design is that your job is never complete. As soon as you think you’ve figured things out, trends evolve and customer preferences change. However, if there’s one thing you’ll never regret, it’s using web design to humanize your brand and connect with customers on a personal level. [Read more…]

How to Improve the Look and Feel of a Landing Page

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Landing pages are at the heart and soul of the inbound lead generation marketing efforts, think of this role as the permission to start, talk and market to them. Without a quality landing page you will be wasting significant amounts of opportunities for conversion. In terms of SEO, converging efforts towards landing pages is an effective step when it comes to climbing up the Google rankings.

The strategic advantage of being able to convert strange visitors on your page to long term loyal customers is the key driver for lead generation efforts. Ideally you want to be able to offer something valuable in exchange for the users contact information. Generating these leads can help shape how you market to potential customers in the future. [Read more…]

How Much Do Web Developers Charge Today?

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A website is a very important and powerful marketing tool today and many companies now recognize this fact. Having a website is one effective way of reaching out to a global audience and promoting a company’s products and services.

But it takes a skilled designer to create an attractive and fully functional website. It is, therefore, a must for organizations regardless of their niche to get the help of a web developer who can create a website according to their requirements. [Read more…]

5 Tips to Ensure a Web Design is Video-Friendly

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Videos are being used more frequently in websites nowadays, either as content or even as the background at times. While the benefits of using videos in terms of engagement is certainly undeniable, it is important to remember that videos are a unique type of element that your overall design should take into consideration.

Simply put you will want to ensure that your web design is video-friendly so that you’re able to tap into the potential benefits of videos as effectively as possible. If you want to pull that off, these tips will help put you on the right track: [Read more…]

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