Devlounge

Design, Develop, and Grow

One Brand, Many Stories: Understanding Color Schemes In Site Design

By

Color scheme is an important part of web design and can help distinguish your brand and attach emotional content to your message before users read a single word. And though color psychology is not universal, understanding the basic emotional valence of different color stories and how they relate to your brand can help you make smart design stories.

Is your color story cohering with your brand message or is it turning potential customers off? These tips can help you better understand why color isn’t purely aesthetic when it comes to branding. [Read more…]

Designing Around Your Story: Tips For Business Sites

By

When you’re building a website, you may have dozens of stories you need to tell, big and small, but perhaps the most important one is the tale that underlies your brand. A great “About” page or brand history can make a significant difference in how users perceive your firm … and in turn, how compelling they’ll judge your brand against your competitors.

You have to make your story matter. But what makes a great “About” page? The three sites below are doing it right. Take some lessons from their example and make the story your own. [Read more…]

4 Things to Know About Starting Your First Web Design Company

By

The web design industry continues to be one of the fastest growing industries in the world. Despite the rise of drag and drop website builders, savvy companies still realize there’s immense value in hiring an experienced professional. But if you’ve never started your own company, you probably have some questions about what it looks like to launch your own venture. Here are some things you need to know:

1. There are Multiple Options for Funding

Thankfully, launching a web design business doesn’t take a whole lot of financial resources. You can pretty much scale your expenses according to output. Having said that, there is value in having cash on hand. For one, it can help you gain the exposure that’s so often lacking in the beginning stages of building a company. It can also allow you to invest in quality tools and services. [Read more…]

4 Compelling Homepage Designs Worth Mimicking

By

Your website’s homepage is the portal to your online brand. If you nail the homepage, you’ll wow people from the start. Flop there, on the other hand, and you’ll find it very hard to overcome that poor first impression.

You can better your odds of success by learning a thing or two from what others are doing. Below are four compelling homepage designs worth studying and emulating. [Read more…]

The Right Way to Deal With Your Landing Page Engagement Woes

By

The sole purpose of a landing page is to interact with users in a safe and controlled environment in an effort to move them to some sort of value-producing action. Thus, engagement is the precursor to success. If you’re lacking in this area, then you’re directly hurting your results and putting a limit on your landing page’s potential. Wouldn’t you agree that it’s time to make some changes?

4 Tips for Increasing Landing Page Engagement

Knowing if your bounce rate is too high is never a straightforward process. You can look at average bounce rates across your industry, but even this can be misleading. The type of product you’re selling, how you’re acquiring traffic, and what specific conversion goals you have all impact your rate. So don’t get super worked up when you see that your bounce rate is 55 percent compared to someone else’s 43 percent. [Read more…]

About Devlounge

Want to read more about Devlounge, or maybe you want to contact us, or even advertise? Oh, and don't forget to subscribe to updates!

The Best of Devlounge