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The Art (and Science) of Lead Follow Up In Sales

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Sales have changed immensely in the past quarter-century. Before, a salesperson might have picked up the phone, cold-called a lead and then followed up whenever the mood struck. And why not? Back then, the lead wasn’t being inundated daily with similar cold calls, not to mention the fact that emails weren’t even a part of the conversation. 

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Nowadays, however, leads are bombarded with options. Not only that, but they are savvier than ever before, with unparalleled access to information about the relative merits of different products. To engage them effectively, a salesperson needs to be speedy, organized and persistent.

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How Brands Should Address Sensitive Issues

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In the current business climate, companies are expected to be transparent and to interact with their customer base frequently. In the main, this is good news for businesses. After all, because of their willingness to engage with customers, modern companies are able to generate trust and send out their brand’s message quickly. However, there are some drawbacks associated with developing an open and proactive brand. One of the biggest problems companies in the social-media age face is dealing with sensitive issues on their pages. Changes in staff, relocations, unpopular decisions –– even negative news reports or downright scandals –– can affect a brand in a profound (and detrimental) way. Fortunately, these four tips will help social-media managers address tough topics online and maintain good relations with customers: 

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Maximize Travel, Health & Lifestyle App Retention & Engagement

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If you’ve ever designed and launched an app, you know how vital it is to keep user retention at a high mark. If a user downloads your travel, health or lifestyle app, uses it once, and then forgets it even exists, what’s the point?

In a day and age where all digital content has found its way to handheld devices and smartly designed applications, the single biggest problem that plagues app developers is retaining customers.

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How to Go From Small-Time Developer to Consultant

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After being in the software development industry for several years, you might consider a career change. Ideally, you’d be able to find a position that allows you to employ your development expertise, but one that gives you a new environment, and possibly more control over your work.

One of the most promising options here is to start a consulting business. Consultants are paid for their expertise and insight, though not necessarily for executing ground-level tasks and strategies relevant to their field.

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Why Rotating Business Videos Can Be Useful

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Rotating your business videos may not be the flashiest way to edit them, and it is really a very simple transformation. However it can have a big impact on your videos, and will probably prove useful at some point or other.

To really take advantage of the rotate tool, you need to understand why rotating your business videos can be useful:

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