Sales have changed immensely in the past quarter-century. Before, a salesperson might have picked up the phone, cold-called a lead and then followed up whenever the mood struck. And why not? Back then, the lead wasn’t being inundated daily with similar cold calls, not to mention the fact that emails weren’t even a part of the conversation. Nowadays, however, leads … [Read more...]
How Brands Should Address Sensitive Issues
In the current business climate, companies are expected to be transparent and to interact with their customer base frequently. In the main, this is good news for businesses. After all, because of their willingness to engage with customers, modern companies are able to generate trust and send out their brand’s message quickly. However, there are some drawbacks associated with … [Read more...]
Maximize Travel, Health & Lifestyle App Retention & Engagement
If you’ve ever designed and launched an app, you know how vital it is to keep user retention at a high mark. If a user downloads your travel, health or lifestyle app, uses it once, and then forgets it even exists, what’s the point? In a day and age where all digital content has found its way to handheld devices and smartly designed applications, the single biggest … [Read more...]
How to Go From Small-Time Developer to Consultant
After being in the software development industry for several years, you might consider a career change. Ideally, you’d be able to find a position that allows you to employ your development expertise, but one that gives you a new environment, and possibly more control over your work. One of the most promising options here is to start a consulting business. Consultants are … [Read more...]
Why Rotating Business Videos Can Be Useful
Rotating your business videos may not be the flashiest way to edit them, and it is really a very simple transformation. However it can have a big impact on your videos, and will probably prove useful at some point or other. To really take advantage of the rotate tool, you need to understand why rotating your business videos can be useful: … [Read more...]
