Rotating your business videos may not be the flashiest way to edit them, and it is really a very simple transformation. However it can have a big impact on your videos, and will probably prove useful at some point or other.
To really take advantage of the rotate tool, you need to understand why rotating your business videos can be useful:
- Fixing videos with the wrong orientation
One of the most reasons why you may want to rotate a business video is if it has the wrong orientation to begin with. The most common reason for that is the camera was held incorrectly.
While you could fix the orientation during playback, rotating the video during post-production is a more permanent fix. It is especially important for business videos that may be distributed to consumers, and would reflect poorly if they had the wrong orientation.
It should be noted that while you can fix videos that are upside down or sideways, it isn’t as easy to actually convert a video from landscape to portrait. As a rule you’d have more success with the crop tool than with rotation – if that’s what you intend to do.
- Leveling videos that are tilted
Another common issue that rotating your videos can help fix is if the camera wasn’t level when it was recorded. In some cases the tilt may be very obvious, particularly if the horizon is visible.
If the horizon is not visible, you may want to find other visual guides that you can use to level the video.
Although it would be best to make sure your camera is level while recording that is often easier said than done. However by rotating your video a few degrees, you could level it out and fix the problem.
Just remember that you will also need to crop the video afterwards, or its frame would be tilted and couched with black areas around the edges. When you do crop the video you should use the original aspect ratio, and only crop as much as you need to.
- Establish continuity across multiple clips
If you are cutting together business videos from multiple clips, being able to rotate them may come in handy. The right rotation on the right clip could help to establish continuity across your video, and make it look smoother when viewers watch it.
That is normally the case when you have two clips with the same (or similar) action continuing to take place across them. However because of the way the videos are oriented the elements may not line up, and the action won’t seem linked when the clips are joined together.
By rotating your video you can make sure they are more similar. For example if a hand enters and exits the frame from the bottom in one clip but from the top in the other, one of the clips could be rotated 180-degrees to establish continuity.
It is simple enough to rotate video in an editor, but if you want there are even faster and easier options that you could use. For example the rotate video web app is definitely a very convenient tool to quickly rotate your business videos.
Seeing as you’re now aware of why rotating business videos can be useful – go ahead and try it out. Fixing issues with the orientation or tilted videos should be relatively straightforward, but rotating videos to establish continuity can be a bit more complicated.
The more accustomed you become to the way in which rotating your videos can affect it, the easier it will be to make the changes that you need to your business videos.