Informative
An always essential part to any site, regardless of what type it is, is the information behind the content. Even if all you have is a portfolio site, potential clients want to know a little about you, so it’s important to include a short biography and background to just how long you’ve been designing.
The same goes for any site. Ask yourselves these questions:
- Do you provide real-world information and examples? – Be sure to relate your content to what’s going on in today’s world. It can become extremely beneficial, because it helps your site remain in today’s times.
- Is your content relevant to your site? – Having content that sometimes goes a little off topic is never a bad thing, because always staying on task can become boring, but make sure the bulk of your content remains focused on what your site is about.
- Am I using multiple opinions, viewpoints, and other examples? – When writing articles, it helps a lot to include the “other side of the story”, relevant quotes, or something else that takes your content to the next step.
Clarity
Face it, not everyone out there knows as much about the topic(s) you may be covering. It’s easy to forget that, and sometimes you leave your users confused and lost by not putting things in their terms.
Clarity is extremely important to getting visitors and more importantly – keeping them.
- Can average users understand what you’re talking about? – Translate all your technical details into regular English, so anyone knows what you’re saying, not just those who already understand what you mean
