In this digital age, making sure that your business has a noticeable online presence is key to thriving. The Internet is the number one way that people find out about new businesses, especially younger consumers, and you want to try to increase the number of people who know about your business in every possible way. Here are a few ways you can enhance and augment your online presence in a way that only helps your business grow.
Mobile-Friendly Sites
Most of the site traffic that your business will get comes from visits to a mobile site, so make sure that when you design your website, you invest in making sure that it has a similar-looking, mobile-friendly version that people can simply tap to view. Having a mobile-friendly site is the difference between getting a young client on board or turning that same young client away.
This also makes it better for when people link to your website in other apps. For instance, if you have a social media presence with your company, often, you can add a website in your biography or somewhere at the top of your profile, so you can add the main website and it will open a mobile-friendly version just like that.
Active, On-Trend Social Media
Social media is the best way that you can increase your online presence, but it is also the easiest one to mess up. People spend their whole lives curating their social media feeds to be interesting to their followers and on-trend, and it’s even harder to do for a business.
The first thing to do is to make sure that you are investing in the best forms of social media for your business. Facebook and LinkedIn are helpful if you want older clients, but the younger crowds take to Instagram or Twitter. Make sure that your business seems human without being too fake, and that you pay attention to the trends so that you don’t look like you’re stuck in the past.
AI-Chosen Features
Oone of the newest innovations of Internet is the advent of AI, or artificial intelligence. There are now companies out there that exist to help your business with the assistance of AI.
For years, people have wondered the subtle ways to increase site traffic or clicks in ads, but AI takes the human guessing game out of it. For instance, certain shades of red or pink are more likely to result in getting a click to purchase than others.
If you think some of your site features could use an update or you just want to redesign your site so that it can gain more traffic, then buying the help of some of these AI-powered companies can help your presence gain more visual appeal, thus gaining you a few more clicks and a lot more dollars.
Investing in Virtual Assistant
Especially if you run a smaller business, sometimes it can feel like there just aren’t enough skilled hands to go around. One of the best ways to get that help without having to hire anyone else on and keeping your business small and intimate is by using the help of a virtual assistant. These are specialized people who help by adding their own creative touches or by adding specialized coding knowledge and neither party has to leave the comfort of their own homes or offices because the help is virtual.
In this cutthroat digital world, having everything to help your site stand out is one of the biggest advantages that you can have. AI, virtual assistants, and mobile-friendly web designs are just a few of the ways that you can make sure your online presence is as pronounced as it can possibly be. Go forth, have no fear, and conquer the e-jungle
