I’ve been pretty excited to start getting the first couple orders for an online dress store I run with my sister. She creates the dresses and the content while I do the marketing. I’ve only spent a couple hours so far marketing the site so it doesn’t have a lot of traffic yet.

Still, we’ve had success getting sales by submitting articles at EzineArticles. EzineArticles doesn’t send a lot of traffic but the traffic converts better than most other traffic including search traffic.

To use this article directory effectively, I’ve been doing these three things.

1. Inserting Relevant Keywords in the Title

One of the biggest reasons to use EzineArticles is their excellent rankings on Google.  But you can’t just submit an article and hope to have a good ranking.  You need to include relevant keywords in the title. These keywords show up on the title tag, which helps the articles rank well, since the title tag is one of the most important search engine ranking factors.

We sell kimono style dresses so I had my sister create an article entitled “4 Things to Look For When Shopping For a Kimono Style Dress”. Also, we targeted related keywords like floral print dresses. She wrote an article entitled “Floral Print Dresses – A Brief Overview and Shopping Tips”.

2. Using Relevant Anchor Text for our Links

EzineArticles allows you to insert two links at the end of the each article. Also, you can choose the anchor text for your links.

By using relevant anchor text, we’ve been able to improve the rankings for our site. For example, we used the anchor text kimono style dress and we’ve seen an increase in our ranking for that term.

3. Submitting Articles that Showcase Our Product

We try to create articles that will presell the reader to our product. This means choosing a topic that makes our product look good. For example, in the article “4 Things to Look For When Shopping For a Kimono Style Dress”, we gave four elements that women should look for in a kimono style dress. At the end of the article, we told the reader that our dresses had all four elements.

So, it’s implied that the reader doesn’t have to go searching for a dress. They could check out our store and see that our dresses were quality dresses that incorporated all four elements.

Over to You

Have you tried submitting articles at EzineArticles?

If you have, what was your experience?