A webmaster can build the most beautiful website on the planet, brand the site to perfection and offer great content, however if their site is missing key components for success the site is likely to fail or in the least not reach its full potential.

By taking the time to incorporate five “must have” functions into your website you can help ensure a better chance at success for your project

1. Social Integration From Off-Site Sources

If you’re running a website for which you constantly interact with your users using Facebook, Twitter, LinkedIn and other social networks you should show those conversations to be carried over to your website. An increasing number of websites in recent months have begun showing Twitter feeds from their accounts while providing Facebook activity streams and other offsite content conversations. By bringing off-site conversation to your website you allow users to create a circle of interaction that extends from on-site conversations to off-site conversations and then back to on-site conversations, a nice little circle of interaction that keeps users returning to your main product (your website). [Read more…]