A beautifully developed website doesn’t matter if no one ever sees it. Incorporating structured data markup, according to standards from the Schema.org project, makes it easier for search engines to crawl your site.

Although there’s no hard evidence that structured data markup directly improves search rankings, it can increase the number of referrals from search engines to your site, and it can help your search rankings by working hand-in-hand with Knowledge Graph. [Read more…]