User experience experts and web developers have a tough course; not only do they have to work together to create an aesthetically pleasing, functional site, they also have to dig deep into user psychologies to develop experiences that leave a lasting—and positive—impression of the brand. It requires both careful precision and a bit of guesswork, but the recent emergence and development of data trends is making the process more accessible.

Unfortunately, there are also some downsides and risks associated with this reliance on data. [Read more…]