One of the biggest challenges that web designers face begins before they even get started – finding prospective clients. It is a tedious process that can eat up countless hours and greet you with many disappointments. And no matter how skilled and talented you are, you can’t become successful if you don’t know how to effectively market your services online.
This is why, as a web designer, you also need to refine your proposal writing skills to find work and get paid. Here are some tips that can help you master the most infuriating challenges of being a web designer:
Research
When writing a paper, it’s imperative to know as much as you can about the subject to develop compelling pieces. Remember that the first part of a web design proposal is the problem statement.
It is the part where you introduce the need for your services by identifying the problems that your prospective clients are having.
As a web designer, you need to establish yourself as someone who understands their needs; someone they can trust. By researching the needs of each individual prospect, you can produce a more personalised and compelling problem statement that will surely get their attention. You can review their request for proposal, check their website, check the competition, or ask them directly to determine what can be done to improve their site and make them satisfied.
Always Be On-Point and Clear
No matter what you do, you should never use any technical jargon in your web design proposal. Remember that your prospects are looking for results. They value the final outcome much more than the process. Most of them are also not willing to expand their web design and development vocabulary to get something done. This is why you should always speak their language through all the parts of your proposal – from the problem statement to the call-to-action.
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Know Your Strengths – the Ones that Count
When offering solutions, it might be tempting to show off and talk about yourself. The only problem is that it is easy to go overboard and forget that it’s all about the client. This is why you should focus more on your capabilities that can help the specific situation of the client. For example, you are adept in making awesome landing pages – something that a prospect that’s struggling with conversions will need.
When stating your strengths, it is a good idea to provide some examples of your previous work. Also share your experience when working with similar clients in the past. This will easily establish yourself as someone who fully understands their problems. Lastly, don’t forget to be clear and brief while relating your strengths to the client’s needs.
Use Web Design Proposal Templates
Knowing what to put in a web design proposal is just the first step. You still need to go through the whole process of writing, proofreading, formatting, and planning the pricing of your proposal letter. Using a web design proposal template can make this process a breeze so you can invest more time in developing the words and studying the needs of your prospect.
In addition to being visually appealing, web design proposal templates will also help highlight the most important parts of the letter. Great templates are optimised from top to bottom, making it easy for the prospect to find the information they need – when they need it. The general structure goes like this:
1. Open with a problem statement
2. Introduce your recommended solution
3. Highlight the benefits of your service
4. Breakdown the fees
5. Insert a CTA
Conclusion
Finally, you should put everything together and plan a timeline for the entire project. This will help guide the client when checking the progress of your work. It will also develop a sense of urgency, which will persuade the client into making a decision in the soonest time.
