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How Web Designers Can Avoid Burnout

September 27, 2016 By Andy Clarke

Chaos

Burnout is a real phenomenon that has affected the careers of thousands of designers over the years. One of the arresting aspects of it is that burnout can show up unannounced.

In other words, one day you’re fine and the next you’re wondering what you’re going to do with the rest of your life. Although burnout isn’t 100 percent preventable, you can reduce your susceptibility to it by making a few smart moves.

Four Proven Tips for Avoiding Burnout

Burnout sounds like a buzzword, but it’s also a medical term that features real symptoms and effects. As the Mayo Clinic defines it, “Job burnout is a special type of job stress — a state of physical, emotional or mental exhaustion combined with doubts about your competence and the value of your work.”

It’s caused by such conditions as lack of control, unclear expectations, dysfunction in the workplace, lack of interest, little to no social support, and work-life imbalances. Here are four essential tips to help you avoid it.

  • Get Out of the House

If you work from home, you need to get out of the house and interact with other people on a regular basis … preferably every day. This is a critically vital way to prevent you from feeling trapped.

“One of the things I liked least about working from home for a long period of time was the lack of human interaction,” says Ciaran Mahoney of Dialpad, a leader in business communications.

“Depending on your situation, you may be able to go into the office a couple days out of the week. But if that’s not possible, you’ll need to find a way to get in some face-time so you don’t go insane.”

  • Don’t Overcommit

Overcommitting can often be at the root of job burnout. If you can learn how to pace yourself and schedule your projects and time in a way that suits you and your energy levels as well as productivity, you’ll be much better off.

For ambitious designers, turning down work can feel like a cardinal sin. But telling a client “no” can be an essential skill you should have. You don’t want to do it too often or you’ll ruin your reputation, but a well-timed refusal of extra work can protect you from a lot of unnecessary stress.

  • Hire People to Handle Small Tasks

You might have heard of the 80-20 rule. Also known as The Pareto Principle, this maxim states that 20 percent of your time/work/effort produces 80 percent of the results/revenue/success.

If you can identify this breakdown in your workload, you can then spend your time focusing on the 20 percent and hire other people to take care of the time-consuming 80 percent.

“You might know a few other friends who freelance and would like the extra work, or maybe even a few friends who have full-time jobs but would be willing to earn a little extra cash,” digital media expert Megan Sullivan says. “While you may want to do everything on your own, don’t underestimate the value of sending up a flare and getting a little aid.”

  • Pick Up a Hobby

It’s important for you to have activities to look forward to outside of work. Not only does this give you something to strive for and encourage you to work faster and more efficiently, but it also prevents you from spending every waking hour on your paid labor.

The best tactic is to pick up a hobby (or two). Find something that’s totally different from whatever you do during the day — preferably an activity that forces you to step away from the computer — and invest in it. You might be surprised by how much more engaged you feel when you return to work.

Put Your Best Foot Forward

Burnout can happen to anyone, so it’s vital for you to do everything you can to put yourself in a position that empowers you to stay engaged and enthused. There will probably always be days when you don’t want to work, but you can ensure they are fewer and farther between if you create a system that works for you.

Twitter and the Numbers Game

July 7, 2009 By J. Angelo Racoma

TwitterOne of the trending topics on Twitter lately is the #moonfruit hashtag. If you’re aware of Moonfruit, you probably know about their promotion to give away 10 MacBook Pros to random people who mention the hashtag–one each per 24-hour period. So far a lot of people have participated, and the topic has been among the top mentioned. Who wouldn’t want a free MacBook Pro, after all? I, myself, joined in.

But apparently, promotional campaigns like this don’t sit very well with the folks from Twitter, who seem to have taken off the #moonfruit hashtag from the trending topics list, even if it’s still, to this time, a popular mention on Twitter. Hashtags.org says it’s about three times as popular as other trends this week, even surpassing other, probably more relevant, topics like the Iran Election and whatnot.

Twitter and marketing

What does this have to say about marketing on Twitter? Is Twitter’s marketing potential diluted by the fact that the powers-that-be seem to frown upon the idea of the system being gamed? Is Twitter’s marketing potential affected by the negative image put forward by aggressive affiliate marketers (or even spammers)?

I often tell people that I think the best way to market on social media is by really connecting and interacting. In a way, the people behind Moonfruit have connected and engaged their audience, and with valuable incentives to boot. Perhaps the only mistake here was that their popularity took the better of them, and they were viewed as having gamed the system. That is, they have taken advantage of the numbers on a system where numbers play a big part in saying what’s important or not.

Twitocracy?

What’s wrong with this concept of “Twitocracy,” then? Maybe it’s the fact that any numbers system can be gamed. Think of Digg. Think of Google. In the olden days, people used to be able to easily game these two, and other similar services. For instance, Digg is quick to update and refine its algorithm for pushing articles up to front page. But in its early stages, just a hundred or so votes within a given period of time will be enough to frontpage an article. The administrators probably thought marketers would easily take advantage of these to drive traffic to their sites.

Google is another example. While their algorithm for PageRank and search engine results is probably more secret than the formula for Coca Cola, the search engine optimization industry is still thriving. Some Google insiders openly speak against SEO, highly favoring what is thought of as a more natural or organic way of optimizing webpages, which is by creating good content and a good information structure.

Twitter is, undoubtedly, a simpler and more straightforward platform than the two above-mentioned online services. You post “tweets” or updates. You get a network of friends and followers. Popular keywords get trended. But it doesn’t stop there. The wide array of third-party applications and services that build upon Twitter take advantage of the fact that the service is such a rich ocean of data that the possibilities for mining these are practically endless.

And then there’s the issue of things being a numbers game. He who gets the most followers would be considered god-like. The keyword or topic that gets discussed by the biggest number of people deserve a mention in the veritable trending topics list, whether it’s an important world event or simply a trivial word or phrase. Or worse–an explicit or obscene word. And if abused, this could render the entire thing useless, or at the very least less usable.

It’s like saying open comments are good. But when you get deluged by spam, you start moderating.

So does Twitter have marketing potential, even with the problems posed by playing the numbers game? Yes–and as I earlier mentioned, it’s about connecting and engaging your audience. And this is among the things I’ll be discussing on this new weekly Tuesday Tactics column.

image credit: flickr/mfilej

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