Color scheme is an important part of web design and can help distinguish your brand and attach emotional content to your message before users read a single word. And though color psychology is not universal, understanding the basic emotional valence of different color stories and how they relate to your brand can help you make smart design stories.

Is your color story cohering with your brand message or is it turning potential customers off? These tips can help you better understand why color isn’t purely aesthetic when it comes to branding. [Read more…]