In the current business climate, companies are expected to be transparent and to interact with their customer base frequently. In the main, this is good news for businesses. After all, because of their willingness to engage with customers, modern companies are able to generate trust and send out their brand’s message quickly. However, there are some drawbacks associated with developing an open and proactive brand. One of the biggest problems companies in the social-media age face is dealing with sensitive issues on their pages. Changes in staff, relocations, unpopular decisions –– even negative news reports or downright scandals –– can affect a brand in a profound (and detrimental) way. Fortunately, these four tips will help social-media managers address tough topics online and maintain good relations with customers: 

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