Landing pages are at the heart and soul of the inbound lead generation marketing efforts, think of this role as the permission to start, talk and market to them. Without a quality landing page you will be wasting significant amounts of opportunities for conversion. In terms of SEO, converging efforts towards landing pages is an effective step when it comes to climbing up the Google rankings.

The strategic advantage of being able to convert strange visitors on your page to long term loyal customers is the key driver for lead generation efforts. Ideally you want to be able to offer something valuable in exchange for the users contact information. Generating these leads can help shape how you market to potential customers in the future. [Read more…]