Search engine optimization (SEO) has always been an ever-changing industry as Google continually updates their algorithm. In recent years, these changes have been great news for local businesses. In fact, it’s no secret that Google’s algorithm favors local results.

With a large portion of users signed into their Google account with their zipcode documented, Google is able to personalize results based on where the user lives. This means that a person searching for a mail center in Austin no longer needs to type in their location. They can just search for “mail center” and Google will provide them with local results. [Read more…]