There are a lot of elements in a banner. You should focus on every aspect of the banner. Regardless of your chosen text and images though, make sure the banners have a splash of colour. Studies have revealed that people gravitate more towards exhibition banners that are colourful. This makes them feel interested in finding out more information about the business.

Banners that are plain, dull and boring just drive people away. They will glance at it before they move to the next banner. If your banners are placed next to many other banners, it would be a wasted opportunity. This is true especially if you are attending big events. There are a lot of companies who are joining these events and they are also using banners and display stands. Your goal is to stand out when placed next to them. [Read more…]