When you’re building a website, you may have dozens of stories you need to tell, big and small, but perhaps the most important one is the tale that underlies your brand. A great “About” page or brand history can make a significant difference in how users perceive your firm … and in turn, how compelling they’ll judge your brand against your competitors.

You have to make your story matter. But what makes a great “About” page? The three sites below are doing it right. Take some lessons from their example and make the story your own. [Read more…]