The sole purpose of a landing page is to interact with users in a safe and controlled environment in an effort to move them to some sort of value-producing action. Thus, engagement is the precursor to success. If you’re lacking in this area, then you’re directly hurting your results and putting a limit on your landing page’s potential. Wouldn’t you agree that it’s time to make some changes?

4 Tips for Increasing Landing Page Engagement

Knowing if your bounce rate is too high is never a straightforward process. You can look at average bounce rates across your industry, but even this can be misleading. The type of product you’re selling, how you’re acquiring traffic, and what specific conversion goals you have all impact your rate. So don’t get super worked up when you see that your bounce rate is 55 percent compared to someone else’s 43 percent. [Read more…]