Have you been thinking about getting into affiliate marketing but aren’t sure where to begin? If so, you’re in the same boat as many other entrepreneurs who want to figure out how to build a profitable affiliate website. While that is a perfectly achievable goal, there are a few basic rules you need to follow to make it work. Here’s a summary of the three steps to creating the site that’s best suited for your interests, experience, budget, and long-term goals. [Read more…]
Landing pages are at the heart and soul of the inbound lead generation marketing efforts, think of this role as the permission to start, talk and market to them. Without a quality landing page you will be wasting significant amounts of opportunities for conversion. In terms of SEO, converging efforts towards landing pages is an effective step when it comes to climbing up the Google rankings.
The strategic advantage of being able to convert strange visitors on your page to long term loyal customers is the key driver for lead generation efforts. Ideally you want to be able to offer something valuable in exchange for the users contact information. Generating these leads can help shape how you market to potential customers in the future. [Read more…]