Ecommerce sites continue to grow and more players are coming in. This only shows that the online marketplace remains to be in demand as more people utilize the internet and mobile technologies.
But in order to keep up with the demand and attract customers moving forward, these ecommerce sites need to have certain elements incorporated in the main design. Basically, they should cater to audiences who use different types of devices when searching for information or shopping online.
Accessible via Mobile and Desktop
Many reports have noted the importance of having a mobile-friendly website. This is due to the fact that most people nowadays prefer to browse online and do other transactions using their mobile devices particularly the smartphone and tablet. But while this may be true, business owners should ensure that the mobile version of their ecommerce sites provide the same experience as their desktop version.
Top Quality Photos
High resolution photos should not be taken for granted. As people are normally visual in nature, they get attracted to quality photos first than the text. If you are able to take advantage of this, you can be sure to easily grab a potential customer’s attention.
It would also help to make your photos interactive such that people can see different angles and be able to zoom in on a product. Include the different colors of the same product as well if possible. Just make sure that each photo loads quickly so as not to discourage your potential customer.
Special Deals
A great attention-grabber to online shoppers are the special offers. Who would not be attracted to products sold with huge discounts and other perks? These special deals normally encourage people to spend more time searching on a site thereby giving them an opportunity to buy more products being offered. It is recommended that a separate web page be created for your special offers if you want to improve SEO.
Perks you can include may not necessarily be a physical product as it can be a free service or digital product. For example, an online bookshop may offer a free service such as a convert PSD to HTML online for any purchase of a popular web design ebook.
Make sure to do some research and planning for your special deals and come up with a call-to-action that’s hard to resist. You can create a specific page for this or you can simply include a banner on your home page that can easily be seen.
Product Reviews
Reviews of products featured on your ecommerce site are very helpful. They serve as guide to visitors in making the right purchase decision. In fact, reports have it that majority of online shoppers actually read reviews. For this reason, make it a priority to provide star ratings on your site.
Take note that reviews you should feature on your site cover both the positive and negative. Otherwise, people will have doubts if they see only the positive feedback.
Easy Checkout Process
A no-hassle and easy checkout is also a must. This is the last step of the purchase process hence, should be less complicated for your customers. The fewer the clicks required, the better. Do remember that people who shop online want their experience to be as stress-free as possible and a simple website design can guarantee you to achieve your sales goals.
Security Features
The security aspect of your ecommerce site should never be taken for granted. It is the responsibility of online business owners to protect the personal information of their customers because as many people today do transactions online, cybercriminals are just lurking around.
Some of the vital security features to include are your privacy policy, the SSL certificate, a firewall and two-factor authentication. The role of a firewall is to block malicious traffic on your site while the two-factor authentication requires the use of a username and password as well as a code sent through email or text message.
