Landing pages are at the heart and soul of the inbound lead generation marketing efforts, think of this role as the permission to start, talk and market to them. Without a quality landing page you will be wasting significant amounts of opportunities for conversion. In terms of SEO, converging efforts towards landing pages is an effective step when it comes to climbing up the Google rankings.
The strategic advantage of being able to convert strange visitors on your page to long term loyal customers is the key driver for lead generation efforts. Ideally you want to be able to offer something valuable in exchange for the users contact information. Generating these leads can help shape how you market to potential customers in the future.
One of the biggest mistakes made by online marketers is not effectively offering something of value to customers in exchange for their contact details. Focusing efforts towards a quality page will appropriately address these issues.
Let’s take a look at some of the tips that will assist in better engaging with your customers and also providing methods that will encourage conversion rates and the overall SEO strategy.
Easy navigation
It is imperative to make sure the page is easy to navigate and has no distractions. Information is what the customers are seeking out when searching for answers, so the importance on providing the necessary information that will guide visitors to ideally convert. Too much information can overwhelm visitors, keep it simple and ensure there is a flow about it.
Pages that incorporate overloading of non-essential information are often disregarded. There needs to be a proper balance of information, images and offers that combine in creating a greater customer experience. If you don’t need it, get rid of it.
If someone is going to convert, they’re not going to spend 15 minutes reading all your text trying to convince them to buy a product. Simple is more effective and information loads are a big no when it comes to navigating a site.
Clear and organised design
An SEO company will ensure the page is not only clear but is organised in a way that creates a greater experience for users. The design should maintain a clean and attractive visual impression while still allowing visitors to seek out the information that doesn’t make it intrusive.
A great way to do this is to provide video links, consider highlighting the key points of your offer or service and complement this with a video link. In this day and age, videos seem to be more effective than just dumping large texts of information.
The overall structure of your design page will have a huge impact on the effectiveness of the landing page. Making it easier for people to convert is the fundamental objective, whether it is filling out a form, signing up for a newsletter or downloading an eBook.
The design should encompass a process that is easy to follow and isn’t filled with unessential information. When the page is simple, it barely distracts attention, so minimalism is one of the first strategies to make users stay on the page.
Make your page mobile friendly
Mobile friendly pages are becoming an essential tool for the overall strategy when it comes to conversions. Google’s recent announcement that mobile friendly websites will rank higher in mobile search rankings means that those who fail to update, will fall in the Google rankings.
Mobile phones require an even more concise and to the point strategy, the screen size is generally 6 inches or less. Performing an analysis on the keywords your audience is using to find you, will help in assembling the right words that customers respond to in a more engaging way.
Use header to promote offer value
According to SEO Shark the Sydney SEO company good quality landing page should obtain a strong offer and be able to explain why the offer will benefit the customer in clear and concise terms. You have about 8 seconds to convince users the offer is worth considering so it is absolutely crucial the offer is concise and straight to the point.
Using headers to promote an offer present the opportunity to incorporate effective explanations in the means of subheadings under the main heading. Given that the user is quick to analyse whether the offer relates or not, it is important to provide clear headings to present the offer effectively.
Have a look at what others are doing
It is always great being creative and original, but there’s no doubt that other firms in your industry have created landing pages that convert users. Other companies have more than likely gone through many of the problems and issues and have figured out which ones convert best.
It’s not hard to keep a close eye on your competitors, which in turn can reveal the advantages and disadvantages in terms of an industry analysis.
Provide the sufficient data to support response decision
The customers experience needs to be right to generate response. The content must be applicable and align with the material being advertised. One of the best ways to minimise this is to use web design personas.
This essentially will help identify typical information required and the gap associated with it in terms of what you deliver. Users will be discouraged by the idea of insufficient data supporting the core links.
High quality landing pages are essentially an extension of your business; it might be the first point of contact for a user with your firm. They keep things running when you’re not there to do it. There are many tips that can improve conversion rates and your overall SEO strategy, easily navigated pages is fundamental, too much information will overwhelm users.
Coupled with navigation is the design and layout of the page, images give users a tangible idea of what they’ll receive and make the page more visually appealing. Overall, an SEO company will allow for higher conversion rates and an improvement in Google rankings.
