Organic SEO, which stands for Organic Search Engine Optimization, is the strategic use of keywords and phrases to improve a website’s rank for search engines. In other words, it makes your site more visible and prominent on the search engine’s response page when people search for a specific term or phrase. This can increase the amount of traffic to your site.
Although many are familiar with paid media advertisements through platforms like Bing, Facebook, and Google, many people don’t understand SEO to the same depth.
What are Organic SEO Services?
Organic SEO consists of 3 main services: Content strategy, on-site SEO, and reporting.
1. Content Strategy
Content strategy refers to using the content of a specific web page to provide SEO for particular keywords. Since a single page is unable to rank for every single keyword, each page should focus on a few specific keywords to increase the visibility of your site’s pages.
There are 2 ways to accomplish this: copy optimization and content creation.
Use of Copy Optimization
The use of copy optimization takes the existing copy on your website and adds keywords or phrases. These can be added to meta descriptions, title tags, or h1 headings. For example, in order to target the term “baby clothes,” write the phrase 3 or 4 times within the page. By increasing the optimization of terms on your site, a person will be more likely to see your site when they google the term.
Through Content Creation
Content creation involves creating blog posts or organic landing pages to drive traffic to your site. By creating new pages optimized with certain keywords, you can bring new visitors to your site. These pages can be used to answer common questions or target specific topics. Blog pages are a great way to not only produce traffic for your site but further inform your readers and generate additional business and advertising for your business as well.
2. On-Site SEO
On-Site SEO involves adding keywords to meta descriptions, H1 tags, and alt tags in order to optimize the meta tags of the site.
Use Keyword Research
Keyword research is a way of discovering what terms people are most likely to search for in Google, Yahoo, or other search engines. Keywords that are searched most often but have little competition (for example, few other sites that use those keywords) are the best words to use for SEO.
Add Title Tags
Title tags are fully customizable titles that exist at the head of each page. Each one should include the targeted keywords, be between 60 and 70 characters, and be completely unique from other pages and websites.
Include Meta Descriptions
Meta Descriptions are similar to title tags but are slightly longer and more descriptive. Just like title tags, they are also included at the top of the page and should include the target keywords; however, these should be between 150 and 160 characters long and should draw the attention of the reader from the response page generated by the search engine.
Optimize H1 Tags
H1 tags give the page its name or title. These tags are extremely important as search engines such as Google use them during searches for keywords. When possible, the targeted keyword should be in the H1 tag.
3. SEO Reporting
SEO reporting is the process of tracking metrics of the SEO process at each step of the way. You should look at measurements of traffic and keyword rankings both before SEO work and after, to see the effect that SEO has had on different measurements. Look for an increase in organic traffic to see the effects of SEO pay off.
Conclusion
SEO is the process of using keywords to increase organic traffic to your site. Search engines like Google and Bing look for keywords to generate results for their response page.
There are many different processes to the SEO process. These include using on-site SEO to increase the use of keywords and phrases across your website’s pages, using content strategies to generate organic traffic to your site, and monitoring progress using SEO reporting.
Using each of these strategies will result in better visibility for your site’s pages. Consider creating a blog and frequently posting using SEO to increase the amount of organic traffic to your site. Then watch as SEO boosts the popularity of your website and helps your company grow.
